Is Sendy Right for You?

Features, Benefits, and Common Challenges—Plus How SendyAcademy Helps

Why Choose Sendy for Email Marketing?

Most email marketing platforms charge higher monthly fees as your list grows. Sendy cuts costs and gives you full control over your email marketing. Instead of relying on a SaaS provider, you host Sendy yourself and send emails through Amazon’s low-cost email service.

But is Sendy right for you? Let’s explore what it does well, its challenges, and how SendyAcademy makes it easy.

Top Features of Sendy

Send Emails for Pennies

Forget expensive monthly fees. With Sendy and Amazon SES, you only pay for what you send—as little as 10¢ per 1,000 emails.

No Risk of Account Bans

Unlike SaaS platforms, Sendy won’t shut down your account over a few spam complaints. You stay in control of your email list—no sudden suspensions.

Better Email Deliverability

Sendy authenticates your emails with SPF, DKIM, and DMARC, reducing the risk of your messages going to spam.

Automate with Autoresponders

Set up automated email sequences, drip campaigns, and one-time reminders to keep subscribers engaged.

Advanced List Segmentation

Target the right audience with custom list segments based on subscriber actions, behavior, or any custom data.

Full Control Over Subscriber Data

Import, manage, and segment subscribers without sharing data with a third-party provider.

Custom Subscription Forms

Easily add opt-in forms to your website to grow your list. Works with most website builders and form tools.

Personalized Emails with Custom Fields

Go beyond “First Name” personalization. Sendy lets you create custom fields to store and use subscriber data.

Status - Subscribed, Unsubscribed, Bounced

Automatic Bounce & Complaint Handling

Sendy automatically cleans your list by handling bounces, unsubscribes, and complaints—no manual work required.

Schedule Email Campaigns

Write emails now and schedule them to send at the best time for your audience.

One-Click List Cleanup

Easily remove inactive subscribers or unconfirmed double opt-ins to improve list quality and engagement.

Use Your Own Domains

Instead of using Sendy’s links, set up custom tracking domains for better branding and higher trust.

Detailed Campaign Reports

See opens, clicks, bounces, and engagement trends in an easy-to-read report. Export segmented lists for re-targeting.

Webhooks & Automation Rules

Create custom rules to trigger actions like notifications, list updates, or API calls when specific events happen.

Zapier, Joomla!, Wordpress, WOO Commerce, Drupal, Magento

Integrates with Popular Platforms

Sendy works with Zapier, WordPress, Joomla, Drupal, Magento, and more, thanks to third-party integrations.

Top 6 Benefits of Sendy

Here’s why smart marketers choose Sendy over SaaS email platforms:

Cost-Effective – Send emails for pennies instead of dollars with Amazon SES (Simple Email Service).
Data Privacy & Compliance – You own and control your subscriber data. No third-party risk.
Full Customization – No limits on automation, design, or segmentation.
No Recurring Fees – Pay once ($69) and use Sendy forever. Upgrades are optional and discounted.
Scales with You – Manage large email lists without rising costs.
Brand & Client Management – Perfect for agencies and businesses with multiple brands.

Sendy’s Challenges—And How SendyAcademy Helps

Even though Sendy is powerful, it does have a learning curve. That’s why SendyAcademy provides step-by-step guidance to help you set up, customize, and optimize your email marketing.

Challenge

How SendyAcademy Helps

Setup Can Be Complex – You need web hosting & Amazon SES.

Our video & written tutorials make setup simple—even for non-tech users.

No Drag-and-Drop Builder – Basic built-in editor.

We show you how to use BeeFree, a powerful drag-and-drop email builder. Or we’ll direct you to free HTML email templates.

Basic Reporting – Limited built-in analytics.

We show you how to integrate Google Analytics & UTM tracking for deeper insights.

No Built-In Integrations – Requires Zapier or API setup.

Our guides walk you through connecting Sendy with your favorite tools.

Email Deliverability Setup – SPF, DKIM, and DMARC setup required.

Our step-by-step tutorials help you configure everything for better inbox placement.

Limited Support – No official customer service options other than limited documentation and support forum.

SendyAcademy is your go-to resource for tutorials, troubleshooting, and expert tips.

#1

Initial Setup Complexity – Requires web hosting & Amazon SES integration.

SendyAcademy provides step-by-step video & written guides make setup easy—even for non-tech users.

#2

No Drag-and-Drop Builder – Sendy’s built-in email design tool is a pretty basic WYSIWYG editor.

We recommend and show you how to use BeeFree, a robust, easy-to-use, drag & drop email template builder. We also direct you to many free, mobile-friendly email templates that can be used if you have HTML / CSS coding skills.

#3

Basic Reporting – Campaign analytics report is basic compared to SaaS providers

SendyAcademy provides tutorials on integrating Google Analytics & UTM tracking for better insights.

#4

No Built-in Integrations – Requires Zapier or manual API setup for other tools.

We provide detailed integration guides for common business tools.

#5

Email Deliverability Challenges – Requires adding new DNS entries to your domain for SPF, DKIM, and DMARC setup.

Our simple guides walk you through the set-up process step by step.

#6

Limited Support – No official customer service hotline. Limited documentation and support forum.

SendyAcademy = Your Support Hub – Find solutions fast with our growing tutorial library.

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Sendy Reviews

“Sendy cut my email costs by 100x.”

“If you are tired of paying ConstantContact, MailChimp or whomever to manage your newsletter mailing list, consider Sendy. We went from paying $50 a month to 49¢ a month. No joke. We actually saw a 100x reduction in cost (once we absorbed the small setup cost). Again, it takes some programming chops, but not too much.”

—Michel Kripalani

“A cost-effective alternative to major providers.”

Users on Capterra appreciate Sendy’s cost-effectiveness and ease of use.

One reviewer noted, “A good email marketing tool that requires Amazon SES setup, very cost-effective compared to other major providers. Easy to use, provides good functionality for its cost.”

However, some users mentioned that the setup requires technical knowledge and that the in-built email editor is limited compared to other platforms.

“The best alternative to expensive email tools.”

On G2, Sendy is praised for its affordability and integration with Amazon SES.

A reviewer stated, “Sendy is the best alternative for all expensive email marketing applications. Connecting Sendy with AWS has brought my email sending cost very low.”

The review also highlights that while Sendy offers a user-friendly interface, its analytics and reporting features are basic.

“A must-have for tech-savvy marketers.”

WPJohnny praises Sendy for its affordability, simplicity, and seamless Amazon SES integration, making it a powerful yet cost-effective email marketing solution.

He notes, “If you’re even slightly tech-savvy, Sendy is an amazing tool that gives you full control over your email marketing without breaking the bank.”

While it lacks some premium features and requires setup, these can be easily managed with clear how-to guides.

Is Sendy Right for You?

Choose Sendy if you want:

Lower email marketing costs without monthly fees.
Full control over your email data and compliance.
Scalable email marketing without hidden costs.
Powerful automation & customization with no restrictions.

Avoid Sendy if you need:

A fully managed service with customer support.
A built-in drag-and-drop email editor.
One-click integrations with every tool you use.

But if you like Sendy’s benefits & need help with setup, SendyAcademy is here to guide you!

Get Sendy & Start Saving

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